GetResponse: Simplifying Email Marketing and Marketing Automation

GetResponse was launched as an email marketing software but has over the years branched out to include many other functionalities. Today, GetResponse markets itself as an all-in-one internet marketing platform. Email marketing is still the core specialization but the software now facilitates webinars, creation of landing pages and marketing automation. More than three hundred and fifty thousand people use GetResponse. The number may get dwarfed when compared to MailChimp but it is substantially more than AWeber, both popular and reliable email marketing solutions. Those who prefer GetResponse over MailChimp or AWeber like its user interface. Many GetResponse reviews from users highlight how the user interface is extremely fast, the features are easy to use and there are some really cool features that help simplify the gargantuan task of email marketing. 

Overview of GetResponse

Although we shall be focusing on GetResponse as an email marketing software, it would be unwise to omit or ignore its other functionalities. The solution simplifies email marketing by helping you grow the mailing lists, optimizing audience engagement and increasing conversions, there are web forms geared towards increasing conversion, appropriate segmentation, auto-responders, drag and drop email editor, distinct delivery tools, advanced analytics, timing or sequencing apart from custom automation, split testing and a plethora of forms to choose from given your distinct needs.

You can use GetResponse to create landing pages. There is a drag and drop editor for landing pages as well. There are over a hundred templates and all of them are responsive designs, ready to be used for traditional and mobile websites. There are tools for optimizations and plenty of integrations to make your life easier. Use the landing page templates, access over a thousand photos via iStock and publish professional, enticing and high converting landing pages.

You can create webinars with the complete solution from GetResponse. Manage and send invites, work on reminders and complete follow up to ensure you get as much attendance as possible, to convert attendees to leads and then the leads to sales. The software allows seamless integration of social media platforms and there is a multimedia studio to help you develop the perfect webinars. Marketing automation is substantially simplified with various tools to help you plan, manage and develop the individual journeys of every customer. You can simplify workflows, scoring, web event tracking and cart abandonment. You can automate segmentation. There are many more features you can learn about and explore in the demos.

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Features of GetResponse

Email Marketing is the strongest attribute of GetResponse. This is what it has been doing since its inception and through many upgrades it has kind of perfected the various tools that will help you to strategize your whole game plan. Track messages that are opened, the links that are clicked and every sale that happens across mediums, platforms or channels. There is a plethora of tools, all designed to offer a custom or bespoke experience that will simplify email marketing and make it more effective.

GetResponse allows you to develop enticing content using the unlimited design possibilities courtesy the over five hundred predesigned templates. You also have the luxury to design your own template from scratch if you want. The free iStock images are also a nice perk. There is an in-editor preview so you know how your emails will look on mobile devices. These are handy features that make an actual difference on the ground. Not everything can be from the perspective of the developer. The perspective of the recipient or target audience matters more. Email formatting is a breezy affair. You can personalize emails without breaking a sweat. Gain complete control of your newsletters and manage them with ease. Automation is made simple with auto responders, effective and efficient follow ups, specific communications depending on the action and response of the recipients and holistic tracking of all emails or correspondences.

GetResponse is loaded with e-courses, daily and weekly tips along with educational cycles that would continue to hone your strategies till you find the perfect recipe for success. Segment your database or mailing lists, target the right audience, broadcast or blast emails, send personalized messages and nurture relationships with the target audience, there are advanced features helping you to segregate high quality data from remote prospects, relevant messages from generic responses, use geo-targeting and all other quintessential details to increase engagement of subscribers. Other features of GetResponse include message delivery optimization, timing and sequencing, tracking and optimization of marketing campaigns, extensive analytics with real time reports and click rates. There is an official learning center, a treasure-trove of video tutorials and reliable support.

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GetResponse Pricing

GetResponse offers free boarding, there are no contracts and you can cancel anytime, the plans are scalable and you can sign up for a pay as you go or month to month arrangement, you could agree to be billed yearly or for a period of twenty four months. The rules are simple and the GetResponse pricing is pretty straightforward. You would pay the steepest when you go for month to month plans, you will save around 18% when billed yearly and you can save around 30% when you opt for twenty four month subscription, although you would still be paying monthly and you can still cancel at any given point in time. There is a GetResponse affiliate program so you may get some discount or additional bonuses if there are any at the time you sign up.

The Email plan is for beginners. One user will be able to manage a list size of thousand subscribers. The highest cost is $15/month, which will reduce when billed annual or for twenty four months. You would get auto responders and basic landing pages, a few marketing automation tools such as tags and workflows. The more popular plan is Pro which costs $49/month and offers a list size of five thousand. Ideal for small enterprises or professional marketers, the plan includes webinar tools for up to a hundred attendees in addition to Email plan features. The license is for three users.

Max plan is priced at $165/month and gets you a list size of ten thousand. In addition to all features of the Email and Pro plans, the license for five users has custom DKIM, webinar solution for up to five hundred attendees, campaign consulting and integration of Salesforce integration. Enterprise is the last plan with a list size of over a hundred thousand. The plan starts from $1199/month as it can be customized. Enterprise plan gets you an account manager, dedicate IP and infrastructure, maximum mail-out efficiency, deliverability consulting and it is for ten users.

GetResponse vs. ClickFunnels Actionetics

GetResponse is great.  But ClickFunnels Actionetics is better.  ClickFunnels Actionetics puts a lot more features at your fingertips.  It runs smoother than GetResponse.  It is less “buggy” than GetResponse according to several reviews from users.  Every feature that you are looking for in GetResponse is both present and better in ClickFunnels Actionetics.  And with ClickFunnels Actionetics, you can now easily build Landing Pages with a simple and intuitive Drag and Drop editor to send your email offers to, increasing your conversions and your profits.  Take control of the entire process with ClickFunnels Actionetics.

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